Career development

Develop your business acumen to remain relevant

If any part of your role at work requires you to be a trusted advisor, then developing business acumen has probably never been as crucial as it is now.

In the communications profession, for instance, the foundational and more tactical aspects of the professional communicator’s role, such as copywriting and proofreading, are increasingly being outsourced ­– or even replaced with apps (see Hemingway, Grammarly etc).

What if there's no plan?

What if you’ve been given the job of creating an internal communications strategy for an organisation, but the organisation hasn’t actually articulated what it wants to achieve?

There’s no business strategy, no business plan, no articulation of its strategic direction at all.

Internal communications is everyone's job

So much of what we achieve at work every day we achieve through other people, so building good relationships is pretty fundamental to our success.

The way we communicate with colleagues and key stakeholders can make or break those relationships so it pays to know a thing or two about workplace communications.