Strategy

Develop your business acumen to remain relevant

If any part of your role at work requires you to be a trusted advisor, then developing business acumen has probably never been as crucial as it is now.

In the communications profession, for instance, the foundational and more tactical aspects of the professional communicator’s role, such as copywriting and proofreading, are increasingly being outsourced ­– or even replaced with apps (see Hemingway, Grammarly etc).