What if you’ve been given the job of creating an internal communications strategy for an organisation, but the organisation hasn’t actually articulated what it wants to achieve?

There’s no business strategy, no business plan, no articulation of its strategic direction at all.

An interesting theme I noticed when doing my MBA was the bringing together of business and the arts.

Unlikely bedfellows really. At least they are from the perspective of someone brought up around artists, writers and film-makers.